About You As the Guest Analytics Manager, you will play a pivotal role in unlocking and optimizing guest and transactional data to fuel business growth. Partnering closely with Marketing, Digital, IT, and cross-functional leaders, you will work to understand business objectives, enhance insights into guest behavior, and evaluate marketing channel effectiveness. Your ability to transform data into actionable recommendations will directly drive our go-to-market strategy and scale personalization across marketing channels.
In collaboration with IT and the Director of Guest Analytics & Insights, you will develop insights from the loyalty customer database, mining data to produce impactful reports and recommendations. You will lead the creation of guest segmentation strategies through cluster analyses and predictive modeling, ensuring these insights inform a comprehensive marketing approach that boosts engagement, loyalty, and customer lifetime value. Additionally, you will spearhead the development of reporting and dashboarding tools, enabling automated self-service reporting, executive presentations, and weekly discussions to continuously optimize business performance.
About Noodles
At Noodles & Company, our mission is to always nourish and inspire every team member, guest and community we serve. We accomplish this by living our values of We Care, We Show Pride, We are Passionate, and We Love Life! We provide our team members with opportunities to learn culinary skills working with fresh food and the art of personal connection with our guests. Come join our amazing team, make new friends, develop your career, and have fun!
Benefits Careers at Noodles are served with a side of:
Pay range: $90,000-$110,000 annual salary
Eligible for annual performance bonus up to 15%
Flexible paid time off
Medical, dental and vision insurance
401(k) and stock purchase discounts
Paid maternity and paternity leaves, adoption, and surrogacy benefits
Discounts through our gift card program
Scholarship opportunities through Noodles Foundation
Develop and maintain a thorough understanding of Noodles & Company's data sources, including operational databases and data flows with external partners.
Establish and manage KPIs and metrics for daily, weekly, and monthly performance management.
Translate business objectives into testable hypotheses to improve decision-making.
Collaborate with IT to enhance and maintain the Loyalty guest database, utilizing customer data to deliver insightful and actionable recommendations.
Work in partnership with marketing, digital, and research teams to design, influence, execute, measure, and improve marketing initiatives across various channels.
Apply scientific methods to determine the causal relationships between marketing strategies and consumer behavior & sentiment to enhance business performance.
Create presentations, charts, and executive summaries that effectively communicate findings to marketing leads, cross-functional partners, and executives.
Develop compelling narratives that connect data analysis with business challenges.
Develop automated dashboarding tools to provide reliable self-service insights on guest behavior and channel performance.
Analyze A/B or Multivariate Tests to provide measurable insights on test data.
Collaborate with cross-functional teams to develop a unified and actionable guest segmentation strategy based on a comprehensive view of guest data.
What You Bring to the Team
Bachelor’s degree in Statistics, Marketing, Finance, Mathematics, IT, or related fields is preferred, or equivalent practical experience in analytics.
5+ years of experience working with marketing database solutions with focus on multi-channel marketing and one-to-one communication (CRM) approaches preferred
5+ years of experience working with customer and/or transactional data and relational databases
Ability to understand business objectives and requirements, organize and interpret results, and deliver insights with recommendations in a marketing environment.
Strong experience in using query and analysis tools such as SQL, Python, R, SPSS, and Power BI.
Skilled in utilizing predictive analytics tools like Mastercard Test & Learn, or adept in applying statistical methods for controlled testing to optimize business strategies.
A confident and professional demeanor with strong communication and presentation skills, capable of engaging effectively with diverse audiences.
Strong project management skills
Hybrid preferred with 2-3 days in our Support Office in Broomfield, Colorado, though remote work is available for qualified candidates outside of Colorado. Relocation assistance available to those open to relocating.
Employment Sponsorship: Please note that we do not sponsor employment visas, including for this position.
Application Deadline: We will be accepting applications for this position until 12/4/2024. Interested candidates must submit their applications before the deadline to be considered for this opportunity. We appreciate your continued interest. We have extended the application deadline for this position to 12/31/2024.
Noodles is an Equal Opportunity Employer and Military Friendly - Veterans & Spouses are encouraged to apply. We are proud to be recognized on Forbes’ Best Employers for Diversity and Forbes' Best Employers for Women lists and are committed to creating an inclusive and diverse environment where Noodlers can bring their full self to work.
