About You As the CRM and Loyalty Manager at Noodles & Company, you will develop and lead a comprehensive strategy that influences customer behavior, drives brand equity, boosts guest engagement, and increases sales through personalized customer experiences across all channels. You will bring this strategy to life by leveraging extensive data tools and resources across multiple CRM and Loyalty platforms, including a Customer Data Platform (CDP). Your responsibilities will include cohort management, campaign setup and execution, journey mapping, optimizing customer experiences, managing offers, and conducting dashboard reporting. Working collaboratively with our agency team and the Director of Brand Marketing, you will aim to enhance long-term customer value and strategically manage the calendar for the Rewards Program.
About Noodles
At Noodles & Company, our mission is to always nourish and inspire every team member, guest and community we serve. We accomplish this by living our values of We Care, We Show Pride, We are Passionate, and We Love Life! We provide our team members with opportunities to learn culinary skills working with fresh food and the art of personal connection with our guests. Come join our amazing team, make new friends, develop your career, and have fun!
Benefits Careers at Noodles are served with a side of:
Pay range: $90,000-$110,000 annual salary
Eligible for annual performance bonus up to 15%
Flexible paid time off
Medical, dental and vision insurance
401(k) and stock purchase discounts
Paid maternity and paternity leaves, adoption, and surrogacy benefits
Discounts through our gift card program
Scholarship opportunities through Noodles Foundation
Lead the creation and implementation of a strategic vision for our Rewards Loyalty program based on industry standards and customer insights.
Define a comprehensive roadmap for member acquisition, engagement, and retention.
Manage the Rewards Program calendar in collaboration with the Director of Integrated Marketing and agency leads.
Align campaign objectives with creative assets and execution processes.
Develop and execute detailed customer journey mappings across multiple channels such as email, push notifications, and SMS.
Utilize data tools to enhance customer value and experience through optimized engagement.
Monitor competitor activities and emerging market trends for strategic insights.
Segment guest demographics and optimize messaging through A/B testing with the analytics team.
Coordinate with Martech, Product, Analytics, and Marketing teams to enhance platform capabilities.
Strategize with internal and external partners to execute campaign creative assets effectively.
Manage and mentor at least one direct report by setting clear goals and providing ongoing mentorship.
Foster professional growth and track progress within the team.
Conduct rigorous testing and analysis of campaigns to continuously improve the program.
Utilize various testing approaches and manage control groups to gather insights and inform strategy adjustments.
What You Bring to the Team
5+ years of relevant work experience in marketing, advertising, and/or loyalty programs, demonstrating a proven track record of driving business results through innovative strategies.
Demonstrated ability to develop strategic marketing plans based on analytical insights and customer data. Skilled in balancing creative and analytical elements of marketing to formulate effective strategies.
Exceptional organizational and multitasking skills, capable of managing complex projects from conception through to successful completion.
Strong communication skills, adept at leading cross-functional initiatives, aligning teams, and presenting complex ideas clearly and persuasively.
Proficient in technology, particularly in MS Office applications and CRM platforms like Salesforce. Experienced in managing customer journeys and enhancing onboarding processes.
Passionate about data-driven decision making, skilled in employing rigorous analysis, including A/B testing and control group management, to optimize marketing KPIs and improve campaign effectiveness.
Committed to company values, consistently embodying these principles in every aspect of work, fostering a positive and inclusive team culture.
Application Deadline: We will be accepting applications for this position until 10/3/2024. Interested candidates must submit their applications before the deadline to be considered for this opportunity. We appreciate your continued interest. We have extended the application deadline for this position to 11/1/2024.
Noodles is an Equal Opportunity Employer and Military Friendly - Veterans & Spouses are encouraged to apply. We are proud to be recognized on Forbes’ Best Employers for Diversity and Forbes' Best Employers for Women lists and are committed to creating an inclusive and diverse environment where Noodlers can bring their full self to work.
